
Everyone solves problems, but only a good designer discovers the right one to solve.
Hey, I am Prasanth Rajan.
Lead Product Designer with 10 years of experience across various roles, including managing design teams. I hold a Master’s in Product Design from NID Ahmedabad. I have had the privilege of crafting delightful and meaningful digital solutions for end users and enterprises across diverse industries and geographies. My strength lies in leading cross-functional teams to drive user-centric designs that are both impactful and engaging.
Featured case studies
#DesignLead
Currently, I am envisioning a new experience for a workspace application that is a market leader in the enterprise world and used by millions of people worldwide.
#DesignLead
Led a team of four to reimagine the experience of an admin console used for network infrastructure management and application delivery.
#IndividualContributor
Crafted a cloud-based auto-provisioning experience for Network Admins, ensuring control, transparency, and trust throughout.
#Teamplayer
Designed the enterprise healthcare eCommerce portal for a large US drug company collaborating with onshore/offshore teams in an agile setup.
#IndividualContributor
Citrix developed a developer portal, but the drop rate was high at about 62%. As the only designer, I took ownership, collaborated with stakeholders, used Google Analytics, and redesigned the portal, reducing the drop rate to below 35%.
#DesignLead
Canara Bank, impressed by my UX review, hired me to revamp their mobile app with UPI integration. Leading a team of three designers, I collaborated with stakeholders to deliver a high-impact redesigned experience within two months.
#DesignathonRunner-up
Adobe and IBM organized a designathon where Greydio, a social app we designed for senior citizens, won the runner-up title. This project is close to my heart, and I hope it becomes a reality someday.
#FunProject
This is a studio project with an objective to design a solution to facilitate the IBM iX team to document, share, explore and learn from previous and on going projects.
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